Monetize Your Podcast

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Podcasts Are More Successful Than Ever.

And Mobile Media is the Future.

  • Podcast listening figures are on the up. 44% of Americans aged 12 and over say they have listened to a podcast at some point in their life, an increase of 4% from the previous year*.

  • This increased listener reach looks set to continue as more people have access to mobile media devices. In 2018 an estimated 233 million people will have a smartphone and 141 million people a tablet*.

  • What does this mean for podcasters? The potential to monetize your podcast and widen your current listener network. Therefore it’s crucial to understand how to sell your podcast and gain buy-in.

* Figures taken from the Infinite Dial 2018 by Edison Research

Monthly Podcast Listening Figures.

  • In 2018 it’s predicted that 64% of people aged 12+ will have listened to online audio during the course of an average month, up from 61% in 2017 and 57% in 2016.

  • The majority of online audio listeners are aged between 12-24. 88% of 12-24 year olds claim to have listened to online audio content in the last month, for 25-54 year olds it’s 73% and for 55+ it’s 33%.

* Figures taken from the Infinite Dial 2018 by Edison Research

How to Make Money From Your Podcast

If you’re looking to monetize your podcast, there are a few options available out there, some better than others. We present some of the key ways to make money from podcasts and each of their pros and cons.

  • Sponsorship

    Are you considering a sponsor for your podcast? Have you asked yourself how much do podcast sponsors pay? You’re thinking the right way, it’s a great way to make money - IF you are bringing in the big listening numbers, otherwise podcast sponsorships can be hard to come by. To make you some worthwhile dollar your show needs to be being downloaded in the thousands. Also, it’s worth considering that the content placed is baked into the audio, rather than dynamic ad insertion, which also offers much less precise targeting capabilities.

  • Donations

    Relying on donations from your podcast network each month can be a relatively simple way to create an income from your podcast, however it is no guaranteed financial source and also requires you to have faith that your listeners believe enough in your show to invest.

  • Affiliate Marketing

    Getting a marketing partner, or hosting a guest product on your show, is a great way to pull in new audiences and therefore increase your listener reach. However, unless your podcast has the numbers demonstrating pull power you might find it difficult to gain outsider buy-in, furthermore commission rate is low so you will need to have a high conversion rate to see real results.

Guarantee You’re Getting the Most Out of Your Podcast

To make sure you’re getting the most from your podcast and taking advantage of the podcasting phenomenon, use Dynamo to help you access your show’s true potential.

Creating a successful podcast is the first step and we’ve got the tools to help you drive your revenue. Also, you can inject dynamic advertising throughout your episode back catalog for free and with only a few clicks needed.

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Dynamo has something for everyone

  • Indie Podcasters

    Monetize your podcast with your previously released episodes, without having to change hosting platform. Most importantly maintain the quality of your content by overseeing the types of ads which appear during your episodes and choose specific segments which are related to your topic.

  • Commercial Podcasters

    Maximize revenues by cracking the largest podcast marketplace and selling your remnant inventory - also, you can maintain your current production workflow. The best bit is that Dynamo easily integrates with any setup and will work alongside your publishing schedule.

Use Dynamo To Grow Your Podcast.

  • Make your podcast work for you and bring in the dollars without having to change platforms or RSS feed links.

  • Hand-pick specific segments relevant to your podcast’s subject and audience.

  • Maximize your revenues by gaining access to the largest podcast marketplace.

  • Optimize your production and monetization workflow with sophisticated tools.

Smart Metrics

Statistics are crucial to any podcaster looking to maximise their listening figures and monetization potential. Use our analytic tools to understand your audience and in turn develop your content and ads accordingly. Knowledge is definitely power when it comes to podcasting.

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